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[包装设计] 牛肉干包装设计

本主题由 非橙勿咬。 于 2017-7-6 11:02 关闭

牛肉干包装设计

草原天香——自然让生活更有味
CAOYUANTIANXIANG----Nature makes life more interesting

“极目青天日渐高,一川草色青袅袅”,风光旖旎的草原美景,连牛羊骏马都沉醉其中。蓝天、白云、五彩的蒙古包,大草原的一切总能激发人们对美好事物的无限向往。“草原天香”项目以具象地域标志物结合时下主流消费群体的时尚元素,创造出独具一格的专属“草原天香”的视觉识别符号,放大产品文化来源,让包装第一时间成为与客户互动沟通的主体。
“Looking at the horizon of the sun gradually rising, and a grassland looks green.”, the beautiful grassland scenery, even cattle, sheep, horses are immersed in it. The blue sky, white clouds and the colorful Mongolia package, these all prairie can inspire people to the wonderful things. This project to specific abstract geographical markers, combined with the current mainstream consumer groups of fashion elements, create visual identification symbols unique exclusive prairie of fantasy,enlarge the culture of the project.

草原天香---具象地域本土标志物,扎根文化做差异。
CAOYUANTIANXIANG --- Specific abstract geographical markers, take root the culture to make difference.

以打破竞品传统展现和诉求,结合源产地融合新元素做差异化竞品区隔,以大草原标志性元素结合凸显大草原风情配色,深化产品与品牌的内部链接,并统一表现在视觉识别体系设计中,最大限度勾起消费者的草原情节,提升购买欲望。
Strategy execution is mainly to break the traditional display and appeal of competing products. Make differentiated competitive products with fusion the origin and the new elements. To highlight the prairie style color and color matching with the combination of the prairie symbol elements, deepen the link between the product and the brand, and performance in the design of visual identity system. To maximize the consumer's prairie plot to promote the purchase intention.

超级视觉体验式品牌打造自身文化的关键点,
通过终端陈列上的统一性,为品牌赋予专属视觉符号
必定能够形成超强的终端传播力,
巩固与加深消费者对品牌形象的认知
完善大众对品牌的基础印象。
Super visual experience to create a key point of their culture of the brand
Through the unity of the terminal display, give exclusive visual symbols for the brand.
Must be able to be a super strong communication,
Consolidate and deepen the brand image cognition of consumer.
Improve the public's impression of the brand.








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  • 非橙勿咬。 缘分币 +1 图片都无法显示,请使用本地上传重新上传, ... 2017-7-6 11:01

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